What is Face Reading?
(Commonly Called Physiognomy, Personology)

Face reading is based on the observation that there is a correlation between the structures of the face and the character or personality of the person. Our total personality is a combination of genetics, nature, and nurture. Our inherited traits, major life events, and behavioral patterns etch themselves onto our face and serve as a representation of who we are. Each face is unique to its individual owner. There are fourteen bones and over one hundred muscles that go into making up the map of our face.

  • In face reading, there are no questions asked... you cannot lie if you tried.
  • You do not need a person's cooperation to read his or her face.
  • A trained face reader can read a face in moments.
  • Face reading has been statistically validated to 92% accuracy.

Face reading is a significant advantage in the courtroom.

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History of Face Reading

Physiognomy . . . defined in The American Heritage Dictionary as "the art of judging human character from facial features."

The art of face reading has been practiced around the world for almost 3,000 years. It has been a facet of western civilization starting with the Greeks. Aristotle wrote a treatise devoted entirely to the study of face reading. Leonardo Da Vinci, Michelangelo, Roger Bacon, and Shakespeare are all reported to have accepted and been enthusiastic about physiognomy. In the late 1700's "Essays on Physiognomy" by Johann Kasper Lavater was published.

In the 1930's Judge Edward Jones observed behavioral patterns of defendants, witnesses, and attorneys in his courtroom. His interest drove him to research the works of Johann Kasper Lavater considered the "father of physiognomy."

Judge Jones, Robert Whiteside and William Burtis together took on the task of using established scientific principles to study 1050 random adults from 1950-1955. Measurements of facial features were recorded and correlated with personality factors. Their analysis statistically validated facial features and behavioral traits to an impressive result of 92% accuracy per trait.

My thanks go to Judge Jones and Robert Whiteside for forming a new level of credibility, awareness, and application that became the modern scientific approach to reading faces. They then applied face reading to jury selection, personal development, sales, business relationships, understanding children, and opened face reading to infinite possibilities.

I had the privilege of studying with Robert Whiteside himself in 1990. Robert Whiteside's son Daniel has continued his father's work and he partnered with Gordon Stokes forming "Three In One Concepts". I shall be forever grateful for their contribution to face reading and their willingness to share their knowledge with others, especially me. I studied with Daniel Whiteside, Gordon Stokes and Ross Riddell through out 1991-1993. I have these three men to thank for bringing face reading alive and igniting my passion for understanding people and how they function.

More and more people are discovering face reading . . . THIS IS YOUR OPPORTUNITY

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